LAUNCH VR CAMPAIGN SPIRIT BY SIMONE KUKENHEIM

Simone Kukenheim, alderman for care, youth (care), vocational education and sport of the municipality of Amsterdam kicks off the VR campaign ‘Look at it through a different lens’ in the Stopera. In the VR experience ‘The Lice Foster Mother’ she experiences, in conversation with the well-known schoolyard parents from the popular series, which prejudices exist about foster parenting.

From July 2020, Spirit has continued with De Bascule as one organization under the name Levvel.

RECRUITING FOLLOWERS WITH VR GLASSES

A new campaign to recruit foster parents started today. This time no commercials on radio and TV, but with a ‘virtual reality’ experience through VR glasses. “The question ‘do you also want to be a foster parent?’ really comes to mind,” says a visitor.

The virtual reality campaign will travel to schools and organizations in the near future. “With the VR glasses on, you are standing in the schoolyard at the Luizen Moeder”, says Maaike Maas of Spirit, initiator of the campaign. “A mother with a foster child enters the square and then a conversation ensues, including about the prejudices.”

With the virtual reality experience, the organization hopes to find and recruit new foster families. “It’s tough, but fun,” says foster father Joram Frank at the kick-off of the campaign. He and his partner take care of two foster children, but he certainly does not feel like a hero. “No. Those children are especially brave, that they dare to start over in another family.”

The virtual reality campaign will travel to schools and organizations in the near future. The item that NH News made can be found hereden.

Source: NH News

MTVR has worked with us to develop the first VR assessment in the Netherlands. It soon became clear that we had found the ideal match with MTVR: not only because they deliver perfected quality – VR's credibility lies in the details – but also because of their creative ideas and proactive thinking. In short, with Bart and Patrick you get real professionals who do not act as a supplier but as a partner.

Barend Koch Director Van der Maesen | Koch HRM advice

The VR experience 'De Luizenfoster Moeder' was a wonderful and innovative concept.
A top achievement, both in terms of content and execution, resulting in a professional and surprisingly new means of dispelling prejudices about foster care. We are pleased that foster care can now also be viewed through a 'different lens'. Thank you!

Conny Zeilstra Level Foster Care

The VR story was very well received by the participants. Both the culture session and the use of VR for on-boarding new employees by taking a look at our chain were enthusiastically received.

Ed Spitteler Expertiselead Outbound Customer Communication ING

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