FROM CUSTOMER JOURNEY TO CUSTOMER EXPERIENCE

VR is an excellent means to enrich the digital customer experience. A VR experience is overwhelming and magical. Your brain makes you believe that you are physically and even emotionally present. Therefore you react instinctively and intuitively. Just like in real life. By making good use of these qualities, we can increase the involvement and awareness of recipients. The characteristics of VR in combination with a strong story provide all the ingredients for a successful marketing campaign and offer various advantages:

• providing a personal experience
• more attention for your message.
• influencing the (buying) behavior of the user, responding to emotions.
• real life experiences are better remembered.
• contribution to positioning as a modern, innovative organization.
• collecting specific valuable user data.