VR is an excellent means to enrich the digital customer or employee experience. A VR experience is overwhelming and magical. Your brain makes you believe that you are physically and even emotionally present. Therefore you react instinctively and intuitively. Just like in real life. By making good use of these qualities, we can increase the involvement and awareness of recipients. The characteristics of VR in combination with a strong story provide all the ingredients for a successful marketing campaign and offer various advantages.